In today’s highly competitive hospitality landscape, digital presence is no longer optional, it is essential. Hotels and restaurants must go beyond traditional marketing to create meaningful connections with modern, digitally-driven consฟumers. From compelling content to performance-driven campaigns, digital marketing plays a critical role in shaping guest perception, driving bookings, and building long-term brand loyalty.
This program is designed specifically for hospitality professionals seeking to strengthen their digital capabilities, combining creative storytelling with data-driven strategies to deliver measurable business results.
Описание курса
Digital Marketing for Hospitality is a two-day intensive program that blends the art of content creation with the science of digital performance.
Participants will explore the foundations of digital marketing through content creation and storytelling, learning how to craft engaging narratives, define brand voice, and develop content strategies that resonate with their target audience.
Then, the course transitions into a hands-on, practical deep dive into key digital channels. Participants will gain insights into website optimization, analytics, search visibility, and paid media, enabling them to execute and optimize campaigns effectively.
By the end of the program, participants will have a well-rounded understanding of how to build, manage, and elevate their digital marketing efforts within the hospitality industry.
Who is this course for?
Managers
Business leaders and managers realigning their marketing strategy
Executives
Marketing professionals ready to update their approach
Ambitious Professionals
Hospitality and service professionals seeking to grow their online presence
Что вы узнаете
- How to build a strong digital marketing foundation tailored for hospitality brands
- Techniques to create compelling content that drives engagement and builds brand identity
- How to define and target the right audience using personas and customer journey mapping
Best practices for storytelling that connect emotionally and influence guest decisions - How to optimise hotel or restaurant websites for better user experience and conversions
- How to interpret and apply insights from Google Analytics to improve performance
- Strategies to enhance online visibility through Google Business Profile
- How to plan, launch, and manage effective Google Ads campaigns
- Approaches to social media advertising that deliver measurable results
- How to combine creativity and data to make smarter marketing decisions
Модули курса
Day
01
Foundations of Digital Marketing: Content Creation & Storytelling
- Understand digital content marketing and its role in building visibility, trust, and engagement
- Define your goals, target audience, and brand voice to guide strategic content decisions
- Analyse audience behavior through personas and customer journey mapping
- Explore content formats and platforms to align with objectives and performance
- Apply storytelling techniques to create emotionally engaging and impactful content
- Develop a clear content direction to ensure consistency and strong brand alignment
Day
02
Deep Dive into Digital Marketing: Exploring the Practical, Data-Driven, and Strategic Aspects of Digital Channels
- Optimiing hotel websites for performance and user experience
- Understanding and leveraging Google Analytics
- Enhancing visibility through Google Business Profile
- Creating and managing effective Google Ads campaigns
- Driving results through targeted social media advertising
Модуль
01
Setting Key Performance Indicators
- Understand why goals and KPIs matter
- Learn how to set SMART KPIs
- Align your personal goals with team and business objectives
Модуль
02
Getting Things Done
- Use the Circle of Concern vs. Influence to focus your energy
- Apply the Urgent/Important Matrix to prioritise tasks
- Build a realistic weekly schedule that boosts your productivity
Expert
Siddhesh Gawde is the Head of Marketing at Kingston Hotels Group and a graduate from Welingkar Institute of Management and Pune University. As a seasoned hospitality marketing leader with over a decade of experience in digital marketing, online distribution, and revenue growth for regional and global hotel brands Siddhesh has held senior leadership roles with organizations including InterContinental Hotels Group (IHG) and Compass Hospitality, where he led digital strategy across diverse portfolios and international markets. Known for his ability to translate complex data into actionable marketing strategies, Siddhesh specialises in analysing online consumer behaviour, optimising conversion performance, and driving direct bookings through integrated digital ecosystems. His work consistently bridges technical expertise with commercial insight, enabling hotels to strengthen brand presence, improve distribution efficiency, and achieve measurable revenue impact. Drawing on his extensive industry experience and advanced certifications in digital marketing tools and analytics platforms, Siddhesh also serves as an executive speaker and educator. He supports hotel professionals in building data-driven marketing capabilities, empowering teams to leverage digital platforms with confidence, clarity, and strategic intent.
Languages: English, Hindi, Marathi
Subject Specialisations: Digital Content Marketing, Online Consumer Behavior and Optimisation
