A professional analysing revenue data and market trends on multiple screens, reviewing demand forecasts, pricing strategy, and performance analytics, ideal visual for AIHM’s Revenue Management short course.
You don’t need to work in sales to drive profits. This course shows department heads how to use pricing strategies, market trends and competition analysis to boost performance. Whether you’re in Rooms, Reservations or F&B, learn how to make confident decisions that raise revenue, starting now.
Описание курса
Want to increase your hotel’s revenue? This course teaches you how. Learn how to analyse trends, compare competitors, and adjust prices using the same tools and techniques as the industry’s best revenue managers.
Whether you lead the Front Office, Housekeeping, F&B or work in another department, this course will show you how to apply revenue management principles to your area. Help your team be stronger money-makers. You’ll explore practical tools like RevPAR, day-of-week pricing, event-based analysis and segmentation.
No previous knowledge in revenue management is required. You’ll learn through activities, group discussions, a simulation game, and your own revenue action plan. By the end, you’ll be able to make confident decisions that improve results and drive profitability.
You’ll also receive our exclusive Swiss Army Knife Tool: a ready-to-use formula cheat sheet to apply insights directly to your own hotel’s operations.
Who is this course for?
Department Heads
Front Office, F&B, Reservations, or any team that contributes to generating revenue.
Hotel Professionals
Anyone ready to apply revenue tools in their department to drive better financial outcomes.
Что вы узнаете
- What revenue management is and how to use it outside the sales office
- How to calculate and apply RevPAR, segmentation and pricing tools
- How to adjust rates using day-of-week trends and special events
- How to analyse competitors and build a revenue strategy that works
- How to make smarter, more confident decisions in your business context
Модули курса
Day
01
Revenue Management Basics: RevPAR, Daily Pricing Strategies, and Events
- Define core revenue management principles and how they apply across hotel departments
- Explain key performance metrics and formulas, including RevPAR, to measure results accurately
- Analyse demand patterns and revenue trends to identify opportunities for improvement
- Apply segmentation insights to support smarter pricing and inventory decisions
- Evaluate day-of-week and event-based pricing strategies to strengthen revenue outcomes
Day
02
Competitor Insights, Strategy, and Simulation
- Assess competitor positioning and pricing behavior to understand market dynamics
- Compare your property’s performance opportunities against competitive benchmarks
- Develop practical revenue strategies that create advantage and support profitability
- Test decision-making skills in a realistic revenue management simulation scenario
- Create a focused revenue action plan to apply tools and insights in your own department
Learning
01
Discover
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
02
Unlock
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
03
Imagine
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
04
Evaluate
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
