FOOD & BEVERAGE MANAGEMENT

Executive Education Course

Hospitality professionals attending AIHM executive education course in food and beverage management, receiving hands-on culinary training from industry chef in Bangkok, Thailand

Ready to run efficient operations and deliver exceptional dining experiences? Whether you’re managing a restaurant, café, hotel outlet, or food service team, this course equips you with the tools to lead with confidence and drive performance.

Course Description

Food and beverage operations are fast-paced, people-driven, and detail-intensive. Success requires strong leadership, smart systems, and a clear understanding of both guest experience and business fundamentals.

 

This course introduces the core principles of effective food and beverage management. You’ll explore how to balance service quality, cost control, team leadership, and operational efficiency.

 

In this course, you’ll learn how to manage teams, optimize workflows, and enhance guest satisfaction while maintaining profitability. Come with a real-world challenge in mind, whether it’s staffing issues, service consistency, cost management, or guest experience improvement. You’ll leave with practical strategies to lead high-performing F&B operations.

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Who Is This Course For?

AIHM Executive Education icon illustrating team leadership, supervisory skills and workforce development in hospitality industry

Managers

F&B leaders who want to understand cost control and menu development.

AIHM Executive Education icon symbolising career growth, strategic management and upskilling for hospitality professionals

Ambitious Professionals

Aspiring or current restaurant operators seeking to sharpen management skills.

AIHM Executive Education icon representing innovation, entrepreneurship and business strategy for hospitality entrepreneurs in Thailand

Entrepreneurs

Entrepreneurs planning to launch or refine an F&B concept.

Hospitality cost management concept showing quality, speed, efficiency and cost balance, used in AIHM executive education food and beverage management course in Bangkok, Thailand

What you’ll Learn

  • Apply cost control methods to maximise profitably in F&B operations
  • Design and engineer menus that balance guest appeal and financial performance
  • Create and evaluate F&B concepts that align with brand identify and market needs
  • Use data and insights to improve decision-making in menu planning and operations

Course Modules

Day

01

Foundations of F&B Operations: People, Service, and Experience

  • Define the core structure and operating models of food and beverage businesses
  • Analyse the key drivers of service quality, guest satisfaction, and operational consistency
  • Evaluate common frontline challenges that impact team performance and guest experience
  • Apply leadership principles to motivate teams and strengthen service culture
  • Strengthen service standards by aligning people, process, and guest expectations
Learning 1

Day

02

Planning for Success: Efficiency, Cost Control, and Growth

  • Explain essential cost control principles that influence profitability in F&B operations
  • Interpret performance data to support smarter operational and menu-related decisions
  • Assess workflows and systems to improve productivity, quality, and speed of service
  • Design menu and concept strategies that balance guest appeal with financial outcomes
  • Develop an actionable improvement plan to sustain performance and support growth
Learning 1

Module

01

Setting Key Performance Indicators

  • Understand why goals and KPIs matter
  • Learn how to set SMART KPIs
  • Align your personal goals with team and business objectives
Learning 1

Module

02

Getting Things Done

  • Use the Circle of Concern vs. Influence to focus your energy
  • Apply the Urgent/Important Matrix to prioritise tasks
  • Build a realistic weekly schedule that boosts your productivity
Learning 1

Samantha Marion

Samantha Marion is Director of Global Partnerships at AIHM and a graduate of Temple University’s School of Sport, Tourism & Hospitality Management. With over a decade of experience in strategic partnerships, leadership development, operations, and executive education, she bridges strategy with practical application. Samantha specialises in creating collaborative, industry-connected learning environments that build confidence and align strengths with opportunity. At AIHM, she leads global partnerships and engages executive and academic audiences across Asia through programmes, speaking engagements, and cross-sector collaborations, enabling professionals to translate insight into meaningful organisational impact.

LinkedIn:                               https://www.linkedin.com/in/the-samantha-marion/

Languages:                          English

Subject Specialisations:     Public Speaking, Personal Branding, Presentation Skills, Time Management, Conflict Resolution, Empowering Middle Level Management, Sales Fundamentals, Gallup CliftonStrengths & Team Building, Agile Leadership, Commercial Leadership

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