Personal Branding
Shape how the world sees you—and how you see yourself. This hands-on workshop gives you the space, tools and guidance to build a personal brand that’s confident, authentic and career-defining.
Course Description
Are you ready to take control of your professional story? Whether you’re starting a new career or aiming for a promotion, this course will help you define, improve, and share your personal brand.
Led by AIHM’s Director of Global Partnerships, Samantha Marion, this workshop welcomes you to chart a path toward the future you want. Explore your values, strengths and goals, and use these to create a personal brand that feels true to who you are and shows others what you stand for.
You’ll also learn how to build your presence online in a way that matches your goals. During the course, you’ll be part of a friendly group of learners who share advice and support.
By the end, you’ll leave with a clear mission statement, a personal branding plan, and the confidence to grow your reputation: in your current role, your next one or your new industry.
Who Is This Course For?
Young Professionals
Who want to clarify their voice and stand out in their industry
Managers
Who are building visibility and credibility for future growth
Executives
Who want to build trust, signal expertise and expand their influence
What you’ll Learn
Why defining your personal brand can accelerate your career
How to choose the right platform to grow your professional presence
How to craft a clear, memorable mission statement
Why every brand needs its own ‘Board of Directors’ and how to design yours
Course Modules
Module
01
Discover Your Brand Strengths
- Identify the purpose and power of personal branding
- Define your values, strengths, and long-term goals
Module
02
Build Your Brand Foundations
- Explore authenticity and choose your brand’s three cornerstone words
- Create your mission statement and select a key photo that represents your brand
Module
03
Activate Your Digital Presence
- Choose up to three social platforms to focus your efforts
- Build a 3-month action plan to grow your brand with clarity and consistency
Learning
01
Discover
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
02
Unlock
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
03
Imagine
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
04
Evaluate
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
