UPSELLING & SALES STRATEGIES

Executive Education Course

AIHM Upselling & Sales Strategies course with hospitality professionals learning guest-focused sales techniques, scenario practice, and revenue-boosting communication skills.

Upselling & Sales Strategies

The key to great upselling is connection. When you’re present and tuned in to your customer’s needs, upselling stops feeling like selling. It becomes an act of service. In this course, you’ll learn to offer more value with clarity, care and confidence.

Course Description

How can you increase sales without pressure? How can you build trust while offering more value? Upselling isn’t about pressure or persuasion—it’s about presence. When you listen deeply, understand your customer’s needs, and act from a place of genuine care, sales happen naturally.

This course invites you to move beyond traditional sales tactics and discover how clear communication and real connection can transform your results. Through interactive discussions, role-play and case studies, you’ll explore a fresh approach to upselling that feels personal, practical and aligned with the way people actually buy.

 

You’ll leave with tools to sell more effectively—and a deeper understanding of how to create long-term customer relationships rooted in trust.

Hospitality managers at AIHM Upselling & Sales Strategies course analysing guest behaviour and sales opportunities in an interactive team activity to enhance service revenue.
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Who Is This Course For?

managers

Frontline Teams

Service staff in hospitality, retail or F&B who want to boost sales by learning to upsell naturally and effectively.

Management

Supervisors & Managers

Leaders looking to coach their teams in confident, customer-focused selling approaches that build both revenue and loyalty.

Management

Sales Professionals

Anyone responsible for driving revenue who wants to sell with less pressure and more presence.

AIHM Upselling & Sales Strategies training session with hospitality professionals brainstorming customer journey touchpoints using sticky notes during a hands-on skills workshop.

What you’ll Learn

  • How to approach upselling with a clear and quiet mind
  • The power of deep listening in creating lasting relationships with your customers
  • Practical techniques for offering services in a way that feels natural and unforced
  • How to build rapport that stems from genuine care and insight
  • Strategies to handle challenges with grace and resilience, transforming them into opportunities for a deeper connection
  •  

Course Modules

Module

01

Self-Reflection

  • Understand your personal relationship to time and conflict
  • Engage in a real-world simulation to explore your current approach
Learning 1

Module

02

Time Management

  • Learn the benefits of time management in reducing stress and improving outcomes
  • Explore three different time strategies
  • Choose one and create an action plan to apply it at work
Learning 1

Module

03

Conflict Resolution

  • Study two conflict resolution models
  • Create a custom script to guide your next high-stakes or difficult conversation
Learning 1

Module

01

Fundamentals of Selling

  • The Nature of Selling: How selling is not about persuasion but insight and service
  • Upselling vs Cross-Selling: Differences and when to apply each
  • Energy and Mindset: Recognising the role of your state of mind in every interaction
  • Creating Buying Conditions: How to foster an environment where people love to buy
  • Genuine Curiosity: Using curiosity as a tool to guide natural conversations
Learning 1

Module

02

Deep Listening & Awareness

  • Deep Listening: Listening beyond words to understand the deeper desires and concerns of your customers
  • Presence in Conversations: How awareness fosters memorable connections and builds trust
  • Building Rapport Naturally: The essence of rapport as a byproduct of presence and genuine care
  • Inside-Out Relationship Building: Understanding how a clear mind creates effortless, authentic relationships
Learning 1

Module

03

Handling Challenges with Presence

  • Transforming Challenges: Viewing difficult moments as opportunities for deeper connection
  • The Power of Presence: How a calm mind transforms challenges into meaningful interactions
  • Responding with Grace: Techniques to handle unexpected issues with resilience and insight
  • Turning Mistakes into Opportunities: Leveraging your inner wisdom to recover and build stronger connections
Learning 1

Samantha Marion

Samantha Lauver-Marion is a veteran of Minor Hotels, with over a decade of rounded experience in operations, sales, communications and customer relationship management. Her latest role sees her lead student engagement at the Asian Institute of Hospitality Management. A graduate of Hospitality Management herself from Temple University in the US, she is also a certified trainer with a proven record of empowering students to succeed.

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