CUSTOMER SERVICE EXCELLENCE

Executive Education Course

Professionals attending AIHM executive education course on customer service excellence, engaging in interactive training activity in Bangkok, Thailand

Ready to lead with clarity, confidence, and purpose? Whether you’re stepping into a new role, navigating change, or preparing for your next career move, this course helps you define your direction and lead yourself with intention.

Course Description

Exceptional service is designed intentionally, one moment at a time. In today’s competitive landscape, delivering consistent, meaningful customer experiences is a key driver of loyalty, reputation, and business success.

 

This course introduces the foundations of world-class customer service. You’ll explore what great service looks like, how to manage difficult situations with confidence, and how to create positive, memorable interactions at every touchpoint.

 

In this course, you’ll learn how to understand customer needs, communicate with empathy, and turn everyday moments into meaningful experiences. Come with a real-life service scenario in mind, whether it’s handling complaints, managing expectations, or improving guest satisfaction. You’ll leave with practical tools to deliver service with confidence, professionalism, and care.

Hospitality leadership trainer at AIHM Bangkok delivering executive education session on service excellence and professional development, explaining competency framework on flipchart

Who Is This Course For?

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Managers

Managers and supervisors responsible for service quality.

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Ambitious Professionals

Training and HR leads developing internal service programmes.

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Entrepreneurs

Entrepreneurs defining or refining their brand’s service culture.

Hospitality professionals attending AIHM executive education programme in Bangkok, collaborating in service excellence training and team-based workshop activity

What you’ll Learn

  • How to map the customer journey and identify weak points
  • Ways to design service standards that support consistency
  • Techniques for creating memorable service moments
  • How to train, coach and motifav3e teams to uphold high stands

Course Modules

Day

01

Understanding Service Excellence: Communication and Experience Design

  • Define service excellence and the behaviors that create consistent, high-quality experiences
  • Analyse customer expectations and emotional needs across key service moments
  • Explain how service quality influences loyalty, reputation, and business performance
  • Demonstrate confident, empathetic communication that builds trust and professionalism
  • Apply customer journey mapping to identify weak points and improvement opportunities
  • Design service standards that support consistency across teams and touchpoints
Learning 1

Day

02

Service Recovery and Continuous Improvement

  • Apply service recovery principles to manage complaints and difficult interactions effectively
  • Evaluate root causes of service breakdowns to prevent repeat issues and improve outcomes
  • Demonstrate techniques for turning problems into positive, loyalty-building moments
  • Develop coaching approaches that reinforce service standards and team accountability
  • Create strategies to motivate teams and strengthen a culture of service excellence
  • Build a practical action plan for continuous improvement and sustained service performance
Learning 1

Module

01

Setting Key Performance Indicators

  • Understand why goals and KPIs matter
  • Learn how to set SMART KPIs
  • Align your personal goals with team and business objectives
Learning 1

Module

02

Getting Things Done

  • Use the Circle of Concern vs. Influence to focus your energy
  • Apply the Urgent/Important Matrix to prioritise tasks
  • Build a realistic weekly schedule that boosts your productivity
Learning 1

Chris Meylan

Chris Meylan is Chief Operating Officer of AIHM and a graduate of EHL and the University of Derby. With over 25 years of international experience across hospitality and higher education, he combines operational expertise with academic leadership. Chris began his career in five-star hotels in Switzerland, Thailand, and Singapore before transitioning into education, where he has spent two decades teaching and leading programmes. Specialising in digital marketing, entrepreneurship, innovation, and strategic thinking, he is recognised as an Apple Distinguished Educator and Apple Professional Learning Specialist, championing technology and AI-driven learning for future hospitality leaders.

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