UPSELLING & SALES STRATEGIES

Executive Education Course

AIHM Upselling & Sales Strategies course with hospitality professionals learning guest-focused sales techniques, scenario practice, and revenue-boosting communication skills.

The key to great upselling is connection. When you’re present and tuned in to your customer’s needs, upselling stops feeling like selling. It becomes an act of service. In this course, you’ll learn to offer more value with clarity, care and confidence.

Course Description

How can you increase sales without pressure? How can you build trust while offering more value? Upselling isn’t about pressure or persuasion—it’s about presence. When you listen deeply, understand your customer’s needs, and act from a place of genuine care, sales happen naturally.

 

This course invites you to move beyond traditional sales tactics and discover how clear communication and real connection can transform your results. Through interactive discussions, role-play and case studies, you’ll explore a fresh approach to upselling that feels personal, practical and aligned with the way people actually buy.

 

You’ll leave with tools to sell more effectively—and a deeper understanding of how to create long-term customer relationships rooted in trust.

Hospitality managers at AIHM Upselling & Sales Strategies course analysing guest behaviour and sales opportunities in an interactive team activity to enhance service revenue.

Who Is This Course For?

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Frontline Teams

Service staff in hospitality, retail or F&B who want to boost sales by learning to upsell naturally and effectively.

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Supervisors & Managers

Leaders looking to coach their teams in confident, customer-focused selling approaches that build both revenue and loyalty.

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Sales Professionals

Anyone responsible for driving revenue who wants to sell with less pressure and more presence.

AIHM Upselling & Sales Strategies training session with hospitality professionals brainstorming customer journey touchpoints using sticky notes during a hands-on skills workshop.

What you’ll Learn

  • How to upsell with a clear, customer-focused mindset
  • Techniques to deep listening and building genuine rapport
  • How to offer services naturally and handle objections with resilience
  • Ways to turn challenges into opportunities for deeper connection

Course Modules

Module

01

Self-Reflection

  • Understand your personal relationship to time and conflict
  • Engage in a real-world simulation to explore your current approach
Learning 1

Module

02

Time Management

  • Learn the benefits of time management in reducing stress and improving outcomes
  • Explore three different time strategies
  • Choose one and create an action plan to apply it at work
Learning 1

Module

03

Conflict Resolution

  • Study two conflict resolution models
  • Create a custom script to guide your next high-stakes or difficult conversation
Learning 1

Day

01

Presence-Based Selling: Mindset, Listening, and Rapport

  • Define upselling as a service-driven approach rooted in value, trust, and connection
  • Assess your current mindset and habits to identify opportunities for more confident selling
  •  Demonstrate deep listening skills to uncover customer needs, preferences, and motivations
  • Apply rapport-building techniques that feel natural, respectful, and authentic
  • Analyse customer decision-making patterns to match your offer to the right moment
Learning 1

Day

02

Confident Upselling: Offers, Objections, and Long-Term Relationships

  • Develop clear upselling language that communicates value without pressure or persuasion
  • Practice solution-focused recommendations that align with customer needs and service standards
  • Manage objections with calm professionalism and resilient communication strategies
  • Evaluate challenging sales moments to strengthen consistency and improve outcomes over time
  • Create a personal action plan to sustain performance and build long-term customer loyalty
Learning 1

Samantha Marion

Samantha Marion is Director of Global Partnerships at AIHM and a graduate of Temple University’s School of Sport, Tourism & Hospitality Management. With over a decade of experience in strategic partnerships, leadership development, operations, and executive education, she bridges strategy with practical application. Samantha specialises in creating collaborative, industry-connected learning environments that build confidence and align strengths with opportunity. At AIHM, she leads global partnerships and engages executive and academic audiences across Asia through programmes, speaking engagements, and cross-sector collaborations, enabling professionals to translate insight into meaningful organisational impact.

LinkedIn:                               https://www.linkedin.com/in/the-samantha-marion/

Languages:                          English

Subject Specialisations:     Public Speaking, Personal Branding, Presentation Skills, Time Management, Conflict Resolution, Empowering Middle Level Management, Sales Fundamentals, Gallup CliftonStrengths & Team Building, Agile Leadership, Commercial Leadership

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