Revenue Management
You don’t need to work in sales to drive profits. This course shows department heads how to use pricing strategies, market trends and competition analysis to boost performance. Whether you’re in Rooms, Reservations or F&B, learn how to make confident decisions that raise revenue, starting now.
Course Description
Want to increase your hotel’s revenue? This course teaches you how. Learn how to analyse trends, compare competitors, and adjust prices using the same tools and techniques as the industry’s best revenue managers.
Whether you lead the Front Office, Housekeeping, F&B or work in another department, this course will show you how to apply revenue management principles to your area. Help your team be stronger money-makers. You’ll explore practical tools like RevPAR, day-of-week pricing, event-based analysis and segmentation.
No previous knowledge in revenue management is required. You’ll learn through activities, group discussions, a simulation game, and your own revenue action plan. By the end, you’ll be able to make confident decisions that improve results and drive profitability.
You’ll also receive our exclusive Swiss Army Knife Tool: a ready-to-use formula cheat sheet to apply insights directly to your own hotel’s operations.
Who Is This Course For?
Department Heads
Front Office, F&B, Reservations—or any team that contributes to revenue.
Hotel Professionals
Anyone ready to apply revenue tools in their department to drive better financial outcomes.
What you’ll Learn
What revenue management is—and how to apply it to any department
How to use RevPAR and formula tools to measure performance
How to adjust pricing based on day-of-week trends and special events
How to analyse your competition and build a strategy that sets you apart
How to use your new skills in your own business context
Course Modules
Module
01
Revenue Management Basics
- Six key conditions for success
- Market segmentation and analysis
- Where and how you can apply revenue management today
Module
02
Understanding RevPAR
- Key performance formulas
- Reading hot, warm, and cold revenue trends
- Applying formulas to your own work area
Module
03
Pricing by Day and Event
- Setting room rates by day of week
- Planning around holidays and special events
- Evaluating what works
Module
04
Competitor Insights
- Mapping your competition
- Understanding their strategies
- Developing your advantage
Module
05
Simulation Game
- Test your skills in a realistic revenue challenge
- Apply your learning to a competitive game scenario
Learning
01
Discover
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
02
Unlock
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
03
Imagine
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
Learning
04
Evaluate
Explore what emotional intelligence is, how it works, and why it matters. Understand how it impacts you and your team. Learn the core components of EQ through simple hands-on exercises.
